👋🏼 Welcome to my
Product Design portfolio!
Selected Case Studies
About me & Process
Groupe Dynamite
Groupe Dynamite
Timeframe
(2022—today)
Role
Lead Product Designer
& Design Manager
Led and executed the complete redesign of the loyalty experience for both Dynamite and Garage, across both web and mobile apps. Applied the full product design process—from in-depth research and user insights to A/B testing and final design specifications for development—crafting a seamless, engaging, and high-converting loyalty program that enhances user experience and brand engagement.
Leading the transformation of GDI’s flagship Apps—Driving 40% of company revenue
As Principal and Lead Product Designer, driving the full transformation of Dynamite & Garage’s most revenue-generating digital products, which account for 40% of company revenue. Leading the redesign of key user journeys, including the homepage, navigation, search experience, checkout flow, account creation, and onboarding—enhancing usability, engagement, and conversion to deliver a seamless and high-performing digital experience.
Leading the redesign of navigation, filters, and search to drive engagement & conversions
Redefining information architecture to enhance discoverability, usability, and shopping efficiency across web and mobile. Optimizing navigation, refining filters, and elevating search functionality to reduce friction, accelerate product discovery, and increase conversion rates—driving higher engagement and revenue impact.
Creating a scalable design system from scratch to eliminate debt and drive efficiency
Architected and implemented a scalable design system from the ground up, unifying UI components, interactions, and brand consistency across all digital touchpoints. Eliminated design debt, streamlined workflows, and empowered teams to build faster, maintain consistency, and scale efficiently—resulting in improved design velocity, reduced development time, and a seamless user experience.
Silofit
Silofit
Timeframe
2021-2022
Role
Sr. Product Designer
A website revamp for stronger engagement and clarity
Redesigned and optimized the website to enhance user engagement, improve clarity, and create a more intuitive browsing experience.
Two Mobile Apps: Designing onboarding and profile setup for a two-sided market
Designed and refined the onboarding and profile setup experience for a two-sided marketplace, ensuring a seamless and engaging user journey for both sides of the platform.
Avansai
Avansai
Timeframe
2021
Role
Sr. Product Designer
Designing Avansai’s profile creation flow for developer onboarding on web and mobile
I designed Avansai’s profile creation flow using a structured product design approach to enhance developer onboarding on web and mobile. Through research, iterative prototyping, and usability testing, I refined the experience to be seamless, accessible, and efficient. The final design enables developers to articulate their skills with clarity while streamlining the recruitment process.
Avansai’s product navigation redesign
I reimagined Avansai’s product navigation to enhance clarity, intuitiveness, and conversion efficiency. The previous structure posed challenges in discoverability, leading to friction in the user journey. By refining the information architecture, streamlining navigation patterns, and optimizing usability, I created a seamless and more structured experience—enabling users to effortlessly find key features and engage more effectively with the platform.
Planned
Planned
Timeframe
2019-2021
Role
Sr. Product Designer
Designing Planned’s MVP—Fueling over $30M in funding
Shaped the initial product experience, ensuring a seamless user journey and a strong foundation for scalability. Led the design of Planned’s MVP with a user-centered approach, refining workflows and interactions to create an intuitive platform that resonated with users—ultimately playing a key role in securing significant investor backing and over $30M in funding.
Redesigning Planned’s website to drive engagement & growth
Redesigning Planned’s website with a focus on clarity, usability, and conversion, aligning it with the company’s evolving brand and business goals
All UX case studies are password protected due to privacy restrictions, ongoing projects, or confidentiality agreements.
for access, please email me with a brief reason for your request, and I’ll be happy to share the password.
Explore my archived projects on Dribbble for a wider view of my work.